As AI reshapes how we work and connect, LinkedIn’s latest developments reveal a complex landscape where adoption meets hesitation. From resistance to AI-generated writing to smarter targeting through Connected TV ads and evolving views on the future of jobs, these trends highlight how professionals and businesses navigate the evolving balance between human insight and machine intelligence.
AI Writing Tools Face Resistance: LinkedIn Users Hesitate to Let AI Speak for Them
While AI adoption is growing across LinkedIn, one feature hasn’t gained the expected momentum: AI-generated writing suggestions for posts.
“It’s not as popular as I thought it would be, quite frankly,” said CEO Ryan Roslansky in a recent Bloomberg interview. The reason? Posting on LinkedIn carries higher stakes, because LinkedIn is essentially your online resume. Getting called out for using AI-generated content can hurt your professional image and economic opportunities.
At the same time, demand for AI skills is skyrocketing. Over the past year, LinkedIn has seen a 6x increase in jobs requiring AI expertise, and a 20x increase in members adding AI skills to their profiles.
Even Roslansky uses AI in his daily work: before emailing Microsoft CEO Satya Nadella, he relies on Copilot “to make sure that I sound Satya-smart.”
LinkedIn Brings B2B Targeting to the Big Screen with CTV Ads
LinkedIn is expanding its footprint into the living room with Connected TV (CTV) ads, now available across the US and Canada. Initially launched in beta last year, the format lets B2B advertisers run video ads through LinkedIn’s Campaign Manager.
With new VAST tag integrations and expanded publisher access, the offering helps brands target decision-makers down to specific job titles, industries, and even companies. According to LinkedIn’s VP of Product Management Abhishek Shrivastava, it’s about delivering messages to the people who matter most in B2B buying groups – right on the shows they’re already watching.
Source: Magna Media Trials
Early adopters like Salesforce and ServiceNow saw results. In a recent case study, Salesforce reported 4x more on-target impressions versus linear TV, while ServiceNow saw a 19% lift in brand awareness and a 45% boost in lead submissions.
A study from Magna Media Trials reports that the platform’s audience is ready. 98% of LinkedIn users watch CTV weekly, and 94% watch it with ads. By extending its video push into CTV, LinkedIn aims to make video just as effective for B2B as it is for consumers.
As Shrivastava puts it: “Video is the language of the internet right now” and LinkedIn wants to make sure B2B gets fluent.
Source: Magna Media Trials
Reid Hoffman: AI Will Reshape Jobs – But Don’t Expect a “Bloodbath”
In a recent interview, LinkedIn cofounder and venture capitalist Reid Hoffman said AI’s impact on the job market is being underestimated, but dismissed alarmist claims of mass unemployment as unhelpful and misleading. In response to warnings from Anthropic CEO Dario Amodei, who predicted AI could cause up to 20% unemployment and wipe out half of all entry-level white-collar roles in the next five years, Hoffman called the framing “headline-driven” and overly pessimistic. He believes job transformation, not elimination, is the more realistic scenario.
Rather than viewing AI as a threat, Hoffman urges businesses and workers to prepare for hybrid models where people and AI collaborate. Like past technological shifts – from spreadsheets to software automation – AI is likely to expand, not erase, job functions over time.
The Linked Blog is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help! See more about what we can do for you here.
