LinkedIn is stepping up its efforts to combat scammers and ensure professional authenticity on the platform with two significant updates. The company is expanding its Company Page verification option while introducing Recruiter and executive verification, making it mandatory for members adding or updating leadership or recruitment-related roles. These changes aim to give users more confidence that the professionals they interact with are legitimate.
Expansion of Company Page Verification
Originally launched in August last year, LinkedIn’s company page verification allowed only a limited number of pages to gain a verification tick. The system confirms a business’s information, ensuring that the page represents the official presence of that brand. While it does not verify the company’s public standing or status, it serves as an assurance for users interacting with the page.
With nearly 60 million company pages on LinkedIn, verifying all of them is a massive undertaking. The latest update expands the option to all businesses with a Premium Company Page subscription, allowing more companies to obtain verification. According to LinkedIn:
„Until now, Company Page verification was available only to a limited number of organizations and by request. That changes today. We’re increasing access to all companies with a Premium Company Page subscription, unlocking access for more businesses.“
While this expansion does not fully prevent scammers from misrepresenting themselves, it provides an added layer of trust for companies willing to invest in a Premium subscription. For larger corporations, the official verification checkmark can serve as a clear indicator of credibility, particularly useful in recruitment and brand representation.
Recruiter Verification
Arguably the more impactful update, LinkedIn is now requiring members who add or update recruiter-related titles, such as Recruiter or Talent Acquisition Specialist, to verify their workplace on their profile. This ensures that job seekers can more easily identify legitimate recruiters and avoid scams.
„LinkedIn now requires members who add or update recruiter-related titles to verify their workplace on their profile. This change helps job-seekers identify legitimate recruiters and avoid scams, while enabling recruiters to build trust in potential candidates from the first interaction“, the platform explains.
This verification step could become a key tool in securing the hiring process on LinkedIn, ensuring that only authorized individuals can represent a company in recruitment efforts.
Executive-Level Verification
LinkedIn is also rolling out verification for high-level roles, including titles such as Executive Director, Managing Director, and Vice President. This move is aimed at preventing executive impersonation and ensuring that senior professionals can represent their company authentically.
„This initiative is designed to guard against executive impersonation, and to ensure that those in senior roles are able to reflect their company authentically to build and maintain trust and credibility,“ LinkedIn notes.
While verifying all executives is a considerable undertaking, it represents an important step toward increasing safety and reliability for professional connections on the platform.
What This Means for Marketers Today
These updates collectively strengthen LinkedIn’s verification system, offering more assurance that users are who they claim to be. By expanding company page verification and introducing recruiter and executive verification, LinkedIn is making the platform safer and more trustworthy for professionals worldwide. For companies and recruiters, these measures provide a clear way to signal credibility, while for job seekers and networkers, they offer confidence when interacting with key contacts.
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