"Избери White Water - Бялата вода!"

It all began as an experiment. In September 2020, LinkedIn started rolling out the popular in other social networks format – Stories. A year later, the professional network shares with us that it has learned a lot and it’s time to stop providing this format by the end of September. But don’t worry, that is not the whole story! LinkedIn has now the purpose to evolve LinkedIn Stories into a reimagined video experience across the network.

With an email to all Page Admins LinkedIn announced that the platform is “working on a new format that better supports the needs” of its unique professional users. Starting September 30, Page admins will no longer be able to upload Stories to their LinkedIn Pages, and members will not be able to view them. 

Liz Li, Senior Director of Product at LinkedIn, shared that stories will evolve into an “even richer and more conversational” video experience. The change is driven by aggregated data from users’ feedback, showing that they want to:

  • make engaging videos by using more creative tools
  • create lasting videos that will not disappear after 24 hours

Now, what Page Admins can do is to rethink their business and creative strategies and to stay tuned for the promised transformation!

If you are from those Story-lovers you still have the chance to see our ideas on how your brand or profile can benefit from this format and the sins you should avoid when using it. You have another month to use the feature. Get the most out of it!

The Linked Blog is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help! See what else we can do for you here.

Written by

Roza Shumanova

Roza Shumanova is a third-year student at the Faculty of Economics and Business Administration at Sofia University “St. Kliment Ohridski ”. Last year she successfully completed the overall Digital Marketing Program at the Software University and is very passionate and motivated to become better in the field of LinkedIn Marketing.