Spring brings us a new beginning and we can see many new updates on LinkedIn’s horizon. Do you want to know more about the new feature for Lead Generation, creating slideshows and Feathr integration with Azure? Keep on reading.

A new feature for Lead Generation lets you track the volume of leads on your company page. LinkedIn Lean Gen Forms are a great solution for marketers looking for qualified leads. Now company page managers can add a lead gen form directly to their page and see which leads come in through LinkedIn. Kotryna Kurt, LinkedIn Trainer, outlined the advantages of this update in a recent post:

Some page admins can now find this feature in the Analytics section of their company’s page. If you’re among them, turn on the Lead gen form and add the information needed. Choose your CTA and fill in your privacy policy URL. Then personalize your lead gen form entry point and write a headline and a body copy. Keep in mind that the new feature is still not available for all company pages.

LinkedIn might be working on a new feature that will let users create slideshows. The professional network may soon give us one more post type to put on our feed – slideshows. Even though we haven’t seen any real visualizations of the new feature, the developer and app researcher Nima Owji suggest in a Twitter post that Slideshows could enable the option to mix images and video. Right now, documents on LinkedIn allow only a sequence of images to be used.

It is suggested that users may be able to add up to twenty slides to a slideshow. The new feature remains in testing phase and there is currently no information about whether or when it will actually be released. The variety of post types on LinkedIn is what makes the platform stand out and lets us create unique content. Adding slideshows to posts will benefit both individuals and companies, improving the interactive communication with their audience.

LinkedIn’s Feathr is now available on Azure, according to an official statement on Azure’s blog. Feathr is the feature store that has been used in production and battle-tested for over 6 years, serving thousands of features in production on LinkedIn machine learning feature platform. At Microsoft, the LinkedIn and Azure teams have worked very closely to open source Feathr, make it extensible, and build native integration with Azure. It’s available in this GitHub repository and you can read more about the feature store on the LinkedIn Engineering Blog.

Some of the highlights for Feathr include scalable with built-in optimizations, rich support for point-in-time joins and aggregations, highly customizable user-defined functions, and native cloud integration. Ryan Roslansky, CEO of LinkedIn, shared the news about the integration in a recent post:

After years of using Feathr internally to successfully simplify machine learning feature management and improve developer productivity, it’s wonderful to now see it open sourced and natively integrated into Azure.

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