LinkedIn keeps evolving to meet the needs of B2B marketers with two important updates. First, a new integration with Adobe Express that makes creating and sharing video ads smoother and faster. Second, a comprehensive report highlighting the key role trust plays in building successful B2B brands today.
These developments show how LinkedIn is moving beyond a professional network to become a full marketing platform that helps brands create better content and connect more meaningfully with their audience.
Adobe Express Integration: Creating LinkedIn-Ready Video Ads Made Simple
Creating video ads just got easier. Thanks to LinkedIn’s new integration with Adobe Express, marketers can design videos and images using Adobe’s wide range of templates and AI-powered tools, and then export their finished assets directly into LinkedIn Ads with just a click.
This eliminates the usual back-and-forth of downloading, formatting, and uploading. Plus, Adobe Express offers a growing library of video templates designed specifically for LinkedIn’s B2B environment – whether you want to promote a product, launch an event, or build brand awareness.
The result is a faster, more streamlined workflow that helps marketers get high-quality video content in front of their audience without the hassle.
Source: SocialMediaToday
Why Video Matters More Than Ever on LinkedIn
Video content is clearly resonating with LinkedIn users. Videos are 20 times more likely to be shared on the platform, and total video posting and views have increased by 36% year over year. On top of that, video posts generate 1.4 times more engagement than other types of content.
With this growing appetite for video, the Adobe Express integration – alongside LinkedIn’s earlier collaboration with Canva – gives marketers more options to create standout video content that performs well.
Trust – The Cornerstone of B2B Brand Success
Alongside these new tools, LinkedIn published its 2025 B2B Marketing Benchmark: The Influence Report, based on insights from over 1,500 decision-makers. The key takeaway? Trust is the foundation of any successful B2B brand.
Nearly 94% of marketers agree that trust influences purchase decisions more than anything else. Among the most powerful drivers of trust are customer recommendations and authentic social proof.
Source: SocialMediaToday
The report also highlights challenges brands face, such as low visibility and inconsistent messaging. These factors can limit brand recognition and weaken marketing results.
To address this, LinkedIn recommends focusing on consistent, clear communication and building a credible presence over time. Strong brands aren’t built overnight – they require steady effort and authentic engagement.
What This Means for Marketers Today
By combining easier video creation tools with fresh data on what really builds trust, LinkedIn is helping B2B marketers create campaigns that connect and convert. These updates aren’t just about convenience – they reflect a deeper shift toward more intelligent, insight-driven marketing on the platform.
For marketers, this means fewer obstacles between creative ideas and campaign execution, and a clearer understanding of what actually resonates with decision-makers. It’s a reminder that success on LinkedIn today is as much about storytelling and relevance as it is about reach and frequency.
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