Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out powerful updates to its Campaign Manager, making ad performance tracking and planning easier than ever. Want all the details? Read on!
Italy’s VAT Crackdown on LinkedIn and Not Only
Italy is stepping up its efforts to enforce value-added tax (VAT) rules on social media giants, arguing that user sign-ups should be classified as taxable transactions. The country is seeking to collect nearly €1 billion ($961 million) in unpaid VAT from not just LinkedIn, but also Meta and X, a move that could reshape the regulatory landscape for tech firms in the EU.
According to reports, Italy is demanding:
- €887.6 million from Meta (Facebook, Instagram, WhatsApp)
- €140 million from LinkedIn (Microsoft-owned platform)
- €12.5 million from X (formerly Twitter)
These figures cover activities dating back to 2015, with formal notices currently focusing on the years 2015 and 2016 – just before the statute of limitations expires.
The outcome of this case could have major implications for how tech companies navigate tax regulations in the European Union and may inspire similar legal actions in other member states.
Source: youmark!
LinkedIn, Meta and X have all responded cautiously. While Meta disagrees with Italy’s interpretation, it is cooperating with the investigation. LinkedIn declined to comment, and X has yet to respond. If Italy’s claims hold, this could lead to similar VAT enforcement actions across the EU, reshaping how tech companies monetize user data.
LinkedIn’s Top Job Skills for 2025: AI, Adaptability, and Growth Strategies
LinkedIn has released its latest “Skills on the Rise” report, highlighting the fastest-growing job skills based on member activity and job listings. These insights reveal where professionals are focusing their development and where businesses are actively hiring.
Top 15 Skills on the Rise for 2025
- AI Literacy
- Conflict Mitigation
- Adaptability
- Process Optimization
- Innovative Thinking
- Public Speaking
- Solution-Based Selling
- Customer Engagement & Support
- Stakeholder Management
- Large Language Model (LLM) Development & Application
- Budget & Resource Management
- Go-to-Market (GTM) Strategy
- Regulatory Compliance
- Growth Strategy
- Risk Assessment
Source: LinkedIn
AI-related skills are at the forefront, with AI Literacy, Process Optimization, and LLM Development ranking among the top 10. However, LinkedIn notes an important distinction:
“LinkedIn data shows that both technical and nontechnical members are adding ‘Artificial Intelligence’ as a skill. For the purposes of this list, we have renamed this skill as ‘AI Literacy’ to reflect that members adding ‘Artificial Intelligence’ as a skill are increasingly leveraging AI tools like ChatGPT and GitHub Copilot, while not necessarily learning AI technical skills.”
In other words, using AI tools is not the same as developing AI models, but both are valuable in today’s job market. LinkedIn is also offering free LinkedIn Learning courses on these skills until April 18th to help professionals stay competitive.
LinkedIn Rolls Out Improvements for Campaign Manager: AI Insights to Enhance Performance
LinkedIn has introduced several Campaign Manager updates designed to make it easier for marketers to track and optimize their campaigns. These changes include AI-powered predictions and enhanced tracking tools, enabling a more seamless ad management experience.
Key Updates:
- Media Planner: Predicts campaign performance and expected ROI before launch.
- Ad Duplication: Easily replicate ads across multiple campaigns and accounts.
- Dynamic UTMs: Automates UTM generation for better tracking.
- Campaign Performance Digest: AI-driven summaries of campaign results to highlight strengths and weaknesses.
Source: LinkedIn
These tools will help marketers refine their strategies and make data-driven decisions to maximize their return on investment. Whether you’re just getting started with LinkedIn ads or looking to optimize existing campaigns, these updates are sure to be valuable.
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