Advertisers on LinkedIn have long been able to target professionals based on job title, seniority, industry, company size, and skills. Now, the platform is expanding those capabilities even further. LinkedIn has introduced three new targeting categories inside Campaign Manager: Company targeting, General Interest targeting, and Device targeting. Available globally, the update gives advertisers additional ways …
Advertisers using LinkedIn’s Campaign Manager will notice a small but important update. Some elements of the campaign hierarchy are being renamed to align with industry-standard conventions, making it easier to navigate the platform and manage campaigns effectively. What’s Changing Starting next month, the entity previously called a “Campaign Group” will now be labeled simply as …
Big shifts are happening across LinkedIn and the tech industry! Italy is making waves with a massive VAT claim against Meta, LinkedIn, and X, demanding nearly $1 billion in back taxes. Meanwhile, LinkedIn has unveiled the fastest-growing job skills for 2025, helping professionals future-proof their careers. On top of that, the platform is rolling out …
On August 25, 2023, The Digital Services Act (DSA), a new European Union regulation that aims to create a safer and more transparent online environment, entered a new phase. The DSA requires large social media giants to provide more transparency about the ads that are being run on their platforms, to protect users from misleading …
September is the perfect time to be creative and work even harder and it appears LinkedIn is thinking the same way. Our favorite network has prepared a lot of new tools and options, that will help us make the best of our activity there! New updates are coming to LinkedIn’s advertising platform. Thе new format …
Some people will tell you that they are expensive, others will confirm they may be highly effective for your B2B company. Either way, LinkedIn Ads are becoming a must-have in the marketing mix for many businesses recently, so knowing how to use them is an essential skill for every B2B marketer. In addition to the …
Happy end of the week! Let’s celebrate it with the newest Linked Letter. Do you want to know more about the new navigation experience in LinkedIn’s campaign manager, the retirement of the LinkedIn Lite App, or how LinkedIn will help in advancing equity for black entrepreneurs? Keep on reading.
The Profitable Equation If this article’s title has caught your attention, then you’ve most probably disbelieved the good old myth that advertising on LinkedIn is just too expensive. It is expensive indeed, but only on the surface, since this is the digital realm where you’ll have the opportunity to reach the right people. And LinkedIn …
If you read this article, one thing is sure – you have identified Lead generation as an important topic which deserves your attention and time to dive into. Congratulations, you are on the right way! No matter how brilliant your business (or business idea) is, it needs quality leads in order to become successful. And …
