LinkedIn is rolling out a mix of updates aimed at helping professionals work smarter and engage more effectively. Premium users can now unlock six months of Notion AI, a new report highlights how thought leadership sways both direct and hidden decision-makers, marketers gain access to smarter ad targeting, and creators benefit from deeper analytics. Together, these developments reflect LinkedIn’s focus on empowering users with data, AI, and sharper strategies.
LinkedIn Premium Members Now Get 6 Months of Notion AI for Free
A new collaboration between LinkedIn and Notion is offering Premium members an exclusive perk: six months of free access to Notion Plus and Notion AI. The offer combines Notion’s all-in-one workspace with the platform’s growing AI capabilities – tailored for job seekers, entrepreneurs, and anyone navigating professional change.
The announcement comes from Notion cofounder Akshay Kothari and LinkedIn CEO Ryan Roslansky, who highlighted two key use cases: job seekers and small business owners.
“We’re seeing people use Notion databases to track job applications and research companies or roles they’re applying to. With AI, they can now prepare for interviews faster and more effectively,” said Kothari.
The offer is now available to all Premium members. For more details and to watch the full interview, check out Akshay Kothari’s LinkedIn post here.
Thought Leadership Content on LinkedIn: Influencing Both Direct and Hidden Decision-Makers
LinkedIn, in partnership with Edelman, released a new report exploring the impact of thought leadership content on buyer decisions, especially among “hidden buyers” – professionals involved in purchase decisions but not the primary experts, such as finance, legal, compliance, and procurement staff.
The data shows that 56% of targeted decision-makers and 55% of hidden decision-makers use thought leadership content as part of their vetting process. Notably, 71% of hidden decision-makers report little or no interaction with sales teams, making them a crucial yet often overlooked audience.
Source: SocialMediaToday
Source: SocialMediaToday
Moreover, 71% of these hidden buyers find thought leadership more effective than traditional marketing or sales materials in demonstrating a vendor’s potential value, while 64% trust it more than product sheets when assessing capabilities. Importantly, 73% say that an organization’s thought leadership gives the best sense of the type and caliber of thinking it delivers to clients.
Source: SocialMediaToday
Source: SocialMediaToday
To maximize engagement, 57% of hidden decision-makers prefer quick takeaways over deep, academic-style content. This insight highlights the need to create accessible and broadly appealing thought leadership to effectively reach both expert and non-expert audiences on LinkedIn.
Source: SocialMediaToday
LinkedIn’s Advanced Ad Options and Targeting Tools Enhance Marketing Precision
LinkedIn continues to expand its advertising capabilities, now offering a robust suite of options to help marketers reach the right audience on a platform with over a billion members.
A recent overview by LinkedIn highlights their Accelerate AI-powered campaigns, which leverage machine learning to optimize ad delivery by analyzing user engagement patterns. This technology ensures that ads are systematically placed in front of the most relevant professionals, maximizing campaign effectiveness.
With growing engagement on the platform, LinkedIn’s evolving ad tools present valuable opportunities for businesses aiming to precisely target their marketing efforts.
Source: SocialMediaToday
LinkedIn Expands Analytics Access to Boost Individual Content Strategy
LinkedIn has introduced new Member Post Analytics APIs, enabling third-party social media management platforms to offer deeper insights into individual LinkedIn content performance.
This upgrade allows users to track metrics such as follower insights, post performance, and especially video analytics – a crucial area given that video watch time on LinkedIn video posts generate 1.4 times more engagement than other types.
While Company Pages have had extended data access, this update focuses on individual creators, helping them optimize their personal content strategies with data available on popular platforms like Hootsuite, Buffer, and Sprinklr. Additional metrics, such as profile viewers and followers gained from posts, further empower users to refine their LinkedIn presence.
Source: SocialMediaToday
LinkedIn Reveals Key Elements for Successful Video Content Engagement
LinkedIn’s report, The Art and Science of Video Storytelling, analyzes over 13,000 B2B video ads and highlights five core principles that drive higher engagement on the platform. Video watch time on LinkedIn grew 36% year-over-year in 2024, with short-form videos increasing twice as fast as other formats and video posts shared 20 times more than other content. The report emphasizes that top-performing videos aren’t necessarily high-budget but are creatively intentional, emotionally resonant, and culturally relevant. These insights apply not only to ads but also to organic videos, making the guide a valuable resource for anyone looking to boost their LinkedIn content strategy through video.
Source: SocialMediaToday
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