Professionals and marketers now have new tools to optimize campaigns, develop skills, and maintain authentic engagement online. Updates include expanded AI-powered ad automation for SMBs, a centralized Career Hub for learning and upskilling, a new Company Intelligence API for deeper campaign insights, revised Terms of Service with expanded data usage, renamed ad campaign elements, and features to ensure genuine, high-quality interactions in feeds. Here’s a closer look at the latest developments helping users work smarter, build skills, and engage more effectively on the platform.
Expanding AI-Powered Ad Automation for SMBs
The platform has introduced new options to make it easier for SMBs to run ad campaigns, including enhanced auto-targeting, AI-generated ad variants, and improved recommendations to help optimize performance.
Source: SocialMediaToday
The enhanced auto-targeting feature allows advertisers to reach the most relevant audience with minimal manual setup, using just a few key inputs such as a website URL, target industries, or conversion lists. Meanwhile, the new “Draft with AI” tool can instantly generate ad variations from existing content and visuals, helping marketers save time without sacrificing creativity.
Source: SocialMediaToday
A dedicated Recommendations tab in Campaign Manager now provides data-driven insights and A/B testing options to fine-tune campaigns for better results. With these updates, LinkedIn continues to expand its AI-powered advertising tools, making it easier for small and medium-sized businesses to run smarter, more efficient campaigns.
LinkedIn Launches Career Hub to Help Maximize Opportunities
A new LinkedIn Learning Career Hub has been introduced to guide professionals through industry-relevant updates and help them stay on track with their career goals. The hub combines insights from employee LinkedIn profiles, external benchmarks, and learning content to provide a centralized platform for career development.
Source: SocialMediaToday
Through the Career Hub, organizations can understand emerging skill trends and identify gaps among their employees, while individuals can explore internal career opportunities and receive guidance on the skills needed for specific roles. The platform also offers targeted learning recommendations, including a focus on AI upskilling, with 34 AI courses and 4 AI Skill Pathways available through November 22nd.
Source: SocialMediaToday
A centralized overview of AI tools further helps members understand how to leverage these technologies effectively in the workplace.
Source: SocialMediaToday
With interest in AI skills surging across industries, the Career Hub aims to ensure that employees are properly trained to use AI as a supportive tool rather than a replacement for human work, empowering both individuals and organizations to maximize opportunities in a rapidly evolving professional landscape.
New Company Intelligence API
A new Company Intelligence API provides marketers with detailed insights into campaign performance by feeding engagement data directly into CRMs. This allows advertisers to correlate on-platform ad spend with company-level interactions and overall ROI.
The API aggregates metrics such as paid and organic impressions and clicks, combining them with CRM outcomes and other channels to give a more accurate view of pipeline impact and campaign effectiveness. Early testers report significant improvements, including a 287% increase in companies reached, 75% more Marketing Qualified Leads, and a 96% rise in Sales Qualified Leads, while reducing cost per acquisition by 43%.
With these insights, B2B marketers can better understand which companies are engaging with their campaigns, guide outreach, optimize strategies, and measure the true impact of their promotions.
Updated Terms of Service Expand AI and Ad Targeting
LinkedIn is updating its Terms of Service to expand how member data is used for AI tools and ad targeting, with changes coming into effect on November 3, 2025. The update allows more user information to be shared with Microsoft, enabling both companies to improve ad personalization and campaign performance. While users can opt out, LinkedIn notes that ads will still appear, but without personalization based on LinkedIn data.
The platform will also use certain member data to train generative AI models, helping enhance features like content creation, profile updates, and messaging. A new data integration with Microsoft further strengthens ad targeting, incorporating insights from Microsoft’s Universal Event Tag (UET) and other tracking technologies to provide richer, company-level audience engagement data. This allows advertisers to better understand how users are interacting with campaigns and optimize outreach strategies.
Overall, these changes give marketers more actionable insights and AI-powered tools while keeping opt-out options in place, reflecting industry standards for data usage and ad personalization.
Renamed Ad Campaign Elements Simplify Campaign Manager
Campaign Manager is updating the naming of several elements to align with industry-standard conventions. Starting next month, what was traditionally called a “Campaign Group” will now be labeled “Campaign,” while individual “Campaigns” will be referred to as “Ad sets.”
Source: SocialMediaToday
Source: SocialMediaToday
The change is designed to improve clarity, simplify workflows, and make it easier for new advertisers to navigate the platform. While the updates have no functional impact, they provide a more familiar structure for marketers and ensure that new features can perform effectively. Longtime users may notice some initial confusion, but overall the update makes campaign management more intuitive.
Keeping Conversations Authentic and Valuable
According to Oscar Rodriguez, VP Product at LinkedIn, members want to see authentic conversations that help them grow professionally, with real stories, fresh perspectives, and actionable ideas. At the same time, posts that feel off-topic, overly personal, or inauthentic reduce the value of the feed.
To address this, the platform offers tools to personalize and control your feed, including identity verification, hiding or reporting unwanted posts, and filtering content based on personal preferences. These options help professionals shape a safer, more relevant experience.
Efforts to ensure genuine engagement are ongoing. Systems now detect and limit “engagement pods,” coordinated groups that artificially boost likes, comments, and shares. Low-quality posts, clickbait, promotional content, and automated comments are deprioritized, while third-party tools attempting to manipulate interactions are subject to enforcement actions.These measures build on a robust security infrastructure that blocks over 99% of fake accounts and scams before they are reported. Between July and December 2024, more than 80.6 million fake accounts were blocked at registration. Continuous investments in smarter tools and stronger policies aim to maintain a trusted and valuable feed for professionals, ensuring integrity and meaningful interactions.
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