LinkedIn is making it easier for individual professionals to track and improve their content performance with a brand-new API update. For the first time, individual users – not just Page admins can access in-depth analytics on their posts, followers, and video content through trusted social media management tools.This move supports a growing trend: more professionals using LinkedIn to share their knowledge and build engaged communities. With more flexible access to insights, content creation on the platform becomes more data-informed, consistent, and impactful.
Analytics for Individuals: A Long-Awaited Step Forward
Until now, LinkedIn’s post analytics were only available to company Pages. With this update, individual members can track how their posts are performing directly within platforms like Hootsuite, Buffer, Metricool, Later, Vista Social, and others.
The new API gives creators access to core performance indicators such as total reach, impressions, reactions, comments, and reposts alongside data about follower growth and video watch time.
It’s a clear signal that LinkedIn acknowledges the importance of individual voices on the platform and is investing in tools that help them grow.
Source: Gyanda Sachdeva
More Flexibility for Content Planning and Scheduling
Many professionals today rely on social media management tools to schedule and organize their LinkedIn posts. This update meets them where they already are by delivering analytics straight into the tools they use every day.
Whether it’s scheduling weekly posts, running campaigns, or tracking engagement trends, creators now have the ability to act on real-time insights without needing to switch platforms. With partners like Oktopost, SocialPilot, Zoho, and mLabs also onboard, the rollout promises wide availability across different user needs.
Celebrating the Creator Community
LinkedIn says it was inspired by the global wave of professionals sharing insights, experiences, and expertise across the platform. These authentic contributions are helping others learn and grow while forming stronger professional communities.
This update is part of a larger commitment to support that movement. By giving creators better access to performance data, LinkedIn is encouraging more intentional, meaningful, and effective content creation.
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