This week brings new ways to showcase skills, optimize content, and leverage AI on LinkedIn. Updates include verified language scores with Duolingo integration, AI-powered job interview simulations for Premium members, expanded data use for AI and ad targeting, tips to maximize video engagement, and best practices for measuring ad performance. Here’s a closer look at the latest tools and trends helping users build credibility, improve performance, and engage more effectively on the platform.
LinkedIn Adds Duolingo Scores on Profiles
A new integration with Duolingo now allows professionals to showcase their verified language skills directly on their profiles. Members can display their Duolingo scores, which will automatically update as they continue to learn and improve.
This update provides recruiters with a more credible signal of multilingual capacity, moving beyond self-declared skills and helping candidates stand out in international roles.
Source: SocialMediaToday
AI-Powered Job Interview Simulations for Premium Members
Premium subscribers now have access to AI-driven interview simulations, designed to make job preparation more effective. When applying for a role, candidates can generate a mock interview with questions tailored to the specific job description.
The feature is built to reduce anxiety, highlight areas for improvement, and help job seekers present themselves more confidently. By offering personalized practice, the platform equips professionals with valuable tools to make a stronger impression during real interviews.
Source: SocialMediaToday
New Terms of Service Bring Expanded AI and Ad Targeting
Per LinkedIn: Starting November 3, 2025, updated terms will expand how data is used for both advertising and AI-driven tools, with more member information shared with Microsoft to deliver tailored promotions, covering elements such as profile details, feed activity, and ad engagement. Users can opt out through Microsoft’s privacy settings, though opting out won’t remove ads entirely, only the personalization tied to LinkedIn activity.
Another significant update is the use of certain profile and public content data to train generative AI models. These improvements aim to support recruiters, make it easier for professionals to craft content, and enhance overall platform features. The setting is turned on by default across regions like the EEA, Canada, Hong Kong, Switzerland, and the U.K., but members can disable it at any time.
While the changes align with industry standards, professionals may still be cautious about how their career-related information is processed. Clear opt-out options are available, ensuring that members remain in control of their data usage.
Maximizing Engagement with Video Content
Video continues to dominate on the platform, with watch time increasing 36% year-over-year and video posts generating 20 times more shares than any other format. Short-form video, in particular, is growing at twice the pace of other post types, making it a key format for creators and marketers.
Source: SocialMediaToday
To help professionals get the most out of this trend, the platform recently shared a set of best practices. These include practical tips on content length, storytelling approaches, and audience targeting, all based on real engagement data. By applying these insights, businesses and individuals can create more impactful videos that resonate strongly with their networks.
6 Steps for Better Ad Measurement
Effective LinkedIn campaigns rely on clear objectives, proper setup, and accurate performance tracking. A recent overview highlights six key steps to maximize the impact of ads, from choosing the right campaign goals to measuring results and optimizing performance.
Over the past year, the platform has introduced new ad formats, placement options, and updated analytics, giving marketers more ways to reach their target audiences. With 1.2 billion members and growing professional engagement, applying these measurement best practices can help businesses ensure their ad spend delivers meaningful results.
Source: SocialMediaToday
LinkedIn Video Insights Reveal Ideal Length for Engagement
According to the 2025 Social Media Video Performance Statistics Report, LinkedIn videos between 90 and 120 seconds deliver the highest engagement rates, reaching 7.2%. Interestingly, while mid-length videos (1–3 minutes) tend to underperform, content longer than three minutes drives more than double the views of shorter clips. Unlike other platforms, where larger audiences often dilute engagement, LinkedIn maintains relatively stable performance across account sizes.
Source: SocialMediaToday
Source: SocialMediaToday
This reinforces the platform’s unique positioning as a space where professionals value in-depth, educational, and insight-driven video content over purely promotional material.
Compared to platforms like Instagram and TikTok, where short and viral clips dominate, LinkedIn’s professional audience rewards longer, educational videos, highlighting its unique role as a platform for value-driven content.
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