On August 25, 2023, The Digital Services Act (DSA), a new European Union regulation that aims to create a safer and more transparent online environment, entered a new phase. The DSA requires large social media giants to provide more transparency about the ads that are being run on their platforms, to protect users from misleading …
LinkedLetter #113: New Generative AI In Sales Navigator, Branded Content Library and More
Explore the new edition of our LinkedLetter – the place where we keep you up to date with the latest information about LinkedIn! Recent news has come and we can’t wait to share them with you. This time we are going to spill the beans about the new accreditation on several key add metrics, given …
LinkedLetter #102: Talent Interest Pipeline, Suggested Posts and Media Library Beta Testing
Welcome to the 102nd edition of LinkedLetter! In this release, we will explore three new and exciting features on LinkedIn that you should know about. The first feature, Talent Interest Pipeline, makes it easier for job seekers to express their interest in working for a company even if they haven’t applied for a specific role. …
LinkedLetter #135: In-Feed Video Carousels, New CISO at LinkedIn and a Sudden Change From CentOS to Azure Linux
The platform is undergoing several notable transformations as it adapts to evolving trends and internal needs. The platform is intensifying its focus on video content by rolling out in-feed video carousels, aiming to engage users with dynamic, personalized video experiences. What other changes is the platform undergoing? Read the whole article to find out the …
How Microsoft Supercharged LinkedIn’s Growth to Unbelievable Heights?
LinkedIn, the leading professional platform of the 21st century, has experienced remarkable growth since its acquisition by Microsoft in 2016. Initially averaging a growth of 50-60 million users per year, LinkedIn’s user base surged to 80-100 million annually post-acquisition. Microsoft’s strategic integration of LinkedIn with its productivity tools, such as Office 365 and Dynamics 365, enhanced professional interactions and workflows. Investments in LinkedIn Learning transformed the platform into a hub for continuous professional development. Additionally, Microsoft’s infusion of AI and data analytics capabilities personalized user experiences, while global expansion and infrastructure improvements through Azure boosted LinkedIn’s performance and reliability. These thoughtful enhancements have propelled LinkedIn to unprecedented heights, solidifying its position as an indispensable professional network.
How to make a competitor analysis on LinkedIn?
Success in today’s dynamic world depends on maintaining an advantage over rivals. A comprehensive competitor study on LinkedIn is one way to get an advantage. This is a crucial step for companies looking to improve their brand visibility and marketing tactics on the network. However, where do you even start? Let’s start by defining what …
LinkedIn for Newbies: What to Post When You Are New on LinkedIn
We decided to make a series of articles for The Linked Blog, as a Guide for the Newbies on LinkedIn. The series will give you helpful advice and hopefully inspire you to maximize the benefits LinkedIn gives you.