The LinkedLetter is here with the newest updates from the professional network! Here are the news included in this edition: LinkedIn celebrates its 20th anniversary! The platform is introducing a new Custom Button feature for their Premium Business subscribers and Sales Navigator customers. Also, LinkedIn is introducing a new feature that allows Company Pages to exchange messages. Finally, generative AI feed posts are being experimented with. Read below the updates in full details. 

LinkedIn Celebrates its 20th anniversary! 20 years ago – on May 5th, 2003, Reid Hoffman started a little website called LinkedIn. Two decades later, it is the largest professional network worldwide and the object of passion for millions of users. We, as an agency focused on LinkedIn marketing, decided to celebrate the 20th anniversary of the platform with a number of resources that you can read and use. They are all BookMark-created and are available for free.

LinkedIn is introducing a new Custom Button feature for their Premium Business subscribers and Sales Navigator customers. This feature allows users to add a personalised call-to-action to their profile, directing viewers to take specific actions such as visiting their store or requesting a consultation. This feature will be rolled out gradually in the coming months.

​​LinkedIn is introducing a new feature that allows Company Pages to exchange messages. Some Company Pages already have access to a message inbox. This feature enables companies to communicate with their existing or prospective clients through messages, directly from their page.

After experimenting with AI-generated profile summaries and job descriptions, Linkedin is now experimenting with generative AI feed posts. The AI update assistant prompts users to share their ideas to get suggestions for a first draft of a LinkedIn post.

LinkedIn is cutting over 700 jobs and shutting down its China jobs app to respond to economic conditions and make the business more agile. The move involves the use of external partners, removal of layers, reduction in management roles, and broadening of responsibilities to make quicker decisions. These vendors will take on new and existing work. Read the full article here. 

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