LinkedIn is introducing several new features to enhance user engagement and advertising performance, including a test for personal post boosting to help professionals expand their reach. At the same time, the platform is under pressure to adjust its targeted advertising practices to meet EU privacy regulations, following a €310 million fine for GDPR violations. These …
2024
LinkedLetter #142: Spiced Up Premium User Profile Banners, AI-content Dominance and Partnership with Identity Digital
We’re coming to you once again with all the hot topics surrounding the professional network – from updates they want to implement and partnerships they’ve made to studies about AI use on the platform. Read below for all the details. Premium Users Will Enjoy Slideshow Profile Banners LinkedIn has introduced a new option for Premium …
LinkedIn Updates Content Guidelines for Better Post Visibility
In order to help users optimize their post visibility and preserve a professional, value-driven environment on the network, LinkedIn has changed its standards. Here is a summary of what to avoid and what to concentrate on: What Functions: Creating Posts with Value LinkedIn’s algorithm favors posts that offer useful information and professional insights, like: Individual …
Vidmob and LinkedIn Launched 2024 Creative Trends Report
Leading creative data provider Vidmob, in partnership with LinkedIn, has released the main conclusions of its 2024 Creative Trends research, which focuses on the creative trends influencing the effectiveness of B2B campaigns. The report provides marketers with useful information on how to create more impactful static and video content for LinkedIn. In order to identify …
Broad, Phrase, or Exact Match: How Keywords Drive SEO Success and LinkedIn Discoverability
In the digital age, keywords are the backbone of effective online visibility. Whether you’re optimizing a website for Google or refining your LinkedIn profile, understanding how keywords function can be the difference between standing out or getting lost in the crowd. But not all keywords are created equal – their match types and usage play …
LinkedLetter #141: “Open to Volunteer” Option, New Sales Navigator Features And The Removal of LinkedIn Audio
LinkedIn is both introducing new features and retiring old ones, reflecting its commitment to evolving user needs and staying competitive in the professional networking space. This ongoing transformation aims to enhance engagement, improve user experiences, and streamline functionalities to align with modern professional workflows. LinkedIn Introduces “Open to Volunteer” Option LinkedIn has introduced a new …
LinkedLetter #140: AI Hiring Assistant, Best Video Practices and a Work Change Snapshot
We’re here once again with the latest updates around LinkedIn. From yet another way to integrate AI into the platform to infographics showing both best video practices and the changing work landscape – there is a slew of interesting information the professional network has to offer its users. LinkedIn Uses AI to Better Recruitment on …
13 Sections You Can Activate to Improve Your LinkedIn Profile
Halloween is approaching but you shouldn’t fear any ghosts or superstitions. And we’re here to help you out with that. Forget all the negativity surrounding the number 13. Instead, let us present you with 13 hidden sections on your LinkedIn account. Your LinkedIn profile acts as a digital business card, showcasing your professional identity within …
LinkedLetter #139: LinkedIn receives a hefty fine, battles against misinformation, and much more
This past month has been a tumultuous one for the platform. Its GDPR violations have resulted in a major fine. At the same time, it has released its EU users report – once again thanks to European transparency laws. It’s not only gloom though – DoubleVerify expands to cover ads on the platforms, amidst effort …
LinkedLetter #138: LinkedIn Dominates B2B Social Ad Spending, Adds More to Games and Has AI Training Controversy
From adding a new game Tango, to navigating the murky waters of user consent when training AI models LinkedIn is going through an impactful period.










